Starting a Business – finding and keeping customers
This event is not organised by the ONE HULL Business Forum. Please confirm details with the event organiser before travelling.
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Description
A basic understanding of sales and marketing is essential to start and sustain your business. This workshop will show you how to identify who your customers are, what is important to them, how to reach them and keep them coming back.
By the end of the workshop you will be able to:
- understand the fundamentals of sales and marketing
- gain support and ideas from fellow participants
- complete an individual workshop action plan detailing your next steps
- understand the Business Link package of support
People fully committed to starting a business or running an early stage business (up to 6 months).
• market research and how to do it effectively
• customer research and creating a customer profile
• who your target market is
• carrying out a competitor analysis
• pricing and profit
• market risks
• developing a marketing strategy
• branding
• the marketing mix
• the promotional mix
• internet marketing
• advertising
• winning sales and the sales process
• customer care
This workshop is part of a Starting a business course. To find out more about the course, the workshops to book and in which order, please look at the footer of this page or click here or call 08456 048 048 for more information
| Event Type: | Startup Workshop | |
| When: | 12/10/2010 18:00 to 21:00 | |
| Register: | 17:30 | |
| Venue: | Campanile Hotel Hull | |
| Cost: | Free | |
